Samsung introduced the Galaxy S21 smartphones last Thursday, and now the first reports about the pre-order campaign are coming. Industry insiders in South Korea revealed that Samsung is getting 15-20% more orders compared to last year’s Galaxy S20 lineup.
The major increase comes from those going for unlocked phones, while pre-orders placed through carriers are unchanged.
Back in 2020, only 10% of pre-ordered phones in South Korea were unlocked; the rest were on-contract deals. This year the interest in those has tripled.
The push for unlocked devices was also stimulated by…
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