Google took a decision to reduce the charges it imposes for some Google Play developers globally by half from 1 July, in an effort to address increased pressure from app makers.
In a blog, Google’s VP of product management Sameer Samat said fees will be reduced from 30 per cent to 15 per cent for the first $1 million of annual revenue developers make through the app marketplace’s billing system.
Google asserted the move would result in a 50 per cent reduction in fees for 99 per cent of Google Play developers. It added it had take a “fair approach” in line with a wider “mission to help all developers succeed”.
Rival Apple halved its fees [1] for App Store developers in November 2020, following backlash and regulatory investigations [2].
Google has also faced tribulations, with Epic Games [3] and Tinder [4] bypassing Google’s developer fees, and a push by the India government [5] to launch its own app marketplace instead.
[1] https://www.mobileworldlive.com/apps/news-apps/apple-cuts-app-store-fees
[2] https://www.mobileworldlive.com/featured-content/top-three/ec-moves-on-apple-with-competition-probes
[3] https://www.mobileworldlive.com/featured-content/apps-home-banner/epic-shuns-google-play-for-android-fortnite-launch
[4] https://www.mobileworldlive.com/apps/news-apps/tinder-uncouples-from-google-play-fees
[5] https://www.mobileworldlive.com/apps/news-apps/india-mulls-home-grown-app-store
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