Apple removes ‘far beyond HDR’ claim for Pro Display XDR after UK ASA complaint

Apple’s marketing for the Pro Display XDR recently went under review by the Advertising Standards Authority in the UK. After looking into several complaints, the authority asked Apple to drop the term “Far beyond HDR,” clarify its P3 wide color range, and also questioned the display’s 1,000,000:1 contrast ratio. Now Apple has updated its website in the UK.

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The post Apple removes ‘far beyond HDR’ claim for Pro Display XDR after UK ASA complaint appeared first on 9to5Mac.

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