Apple’s ad business sees windfall; is accused of breaking its own privacy rules

Apple’s ad business has grown dramatically since the company’s App Tracking Transparency rules came into effect, says a new report.

The rules made it more difficult to target specific interest groups through third-party ad networks like those owned by Google and Facebook, making Apple’s own ad business far more valuable. But some suggest this is because the iPhone maker breaks its own privacy rules …

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The post Apple’s ad business sees windfall; is accused of breaking its own privacy rules appeared first on 9to5Mac.

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