Retailer website reveals the Pixel 5 will cost under $700

The pricing is mostly in line with expectations.

What you need to know

• E-commerce stores in Europe have listings for Google’s Pixel 4a 5G and Pixel 5 already gone live.
• The listings broadly confirm what we expect in terms of pricing and color options.
• Google is expected to launch both products at an online event next week.

Google is set to launch new hardware including the Pixel 4a 5G and Pixel 5 at an event next week, but some retailers in Europe have already jumped the gun and spilled the metaphorical beans.

Courtesy of eagle-eyed twitter users and 9to5Google, we’ve spotted three listings so far. The UK’s BT has the Pixel 4a 5G listed for a sales price of £499. It falls in line with the expected $499 release pricing of the 4a 5G. The listing also says the phone will be available from October 15th, just over two weeks after the launch event. There are no other specs listed on the page and the details drop-down reveals the advertising copy for the regular Pixel 4a.

Germany’s computeruniverse shows off the Pixel 5 and 4a 5G in green and black color options for the former, and black and white for the latter. The devices are priced at €629 for the Pixel 5 and €499 for the Pixel 4a 5G, and noted leaker Roland Quandt also stated as much:

So here’s the deal.
Pixel 4a 5G: 499 Euro. Black, White.
Pixel 5: 629 Euro. Black. Green.

gn8. more tomorrow.

— Roland Quandt (@rquandt) September 22, 2020

Finally, there’s the UK’s morecomputers listing the Pixel 5 and 4a 5G at £615 and £513 respectively. These skew higher just a little bit higher than we’d expect and it’s likely the final price would be £599 and £499 when they become official.

Given Google’s already confirmed the 4a 5G will cost $499, this leak effectively confirms the Pixel 5 will be priced at a relatively cheap $599 when it launches, with discounts likely to kick the price even lower.

Google’s Pixel 5 and 4a 5G are expected to launch next week with broadly similar specs. They’ll both be powered by the Snapdragon 765G, both feature 5G and dual cameras, but the 5 will set itself apart with more RAM, a higher refresh rate and a more compact, premium design. As the pricing here shows, Google doesn’t want to be a super-high-end smartphone make this time around. It’s going for the value smartphone sweet spot, we won’t have long to see if it’s successful.

Get More Pixel 4a

Google Pixel 4a

$349 at Amazon
$350 at Best Buy

• Google Pixel 4a review
• Best Pixel 4a cases
• Best Pixel 4a screen protectors