The Right Way To Announce Triple-A Games

With next-generation hardware on the horizon and no in-person gaming conventions, recent months have seen more new game announcements than usual. That’s exciting! It’s always fun to get a glimpse at the gaming landscape of the future. However, in the process of moving from one big reveal to the next, I’ve had the opportunity to think about what I expect from these high-profile game announcements. What makes them cool? What makes them fall flat? I arrived at these five general guidelines to start off on the right foot, maximizing the goodwill and excitement among gamers.

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