Microsoft’s “app store principles” sure are taking a big jab at Apple

Yesterday, Microsoft posted a list of their “10 app store principles”, in what reads like one big passive aggressive jab at Apple. They say these principles are designed to “promote choice and ensure fairness” on their Windows Stores (both mobile and desktop), and they include rules about just generally treating app developers fairly.

These are nice and good principles to stick to, yes. But the entire post doesn’t seem as though it’s really to assure devs, so much as it is to make very clear whose side they’re on in the whole Apple vs Epic debacle.

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