Twitch streamer Tyler “Tyler1” Steinkamp has signed with South Korean esports organization T1 as a content creator. With T1 being one of the most storied League of Legends teams with three World Championships under its belt, signing one of League of Legends‘ most prominent streamers makes perfect sense. T1 and Tyler1 have previously collaborated with several videos involving the organization’s star player, Lee “Faker” Sang-hyeok, where Tyler1 and Faker visited various Las Vegas landmarks during the 2019 League of Legends All-Star Event.
The announcement was made by T1 through a video filled with memes and pop culture references, utilizing the green screen aesthetic which has become a major component of Tyler1’s brand. The video features T1 CEO Joe Marsh handing “the keys to the kingdom” to Tyler1 as a symbol of the partnership, only for the latter to interpret it literally and attempt to open the T1 office with a prop key.
While esports organizations signing content creators and streamers is certainly nothing new, signing such a notable streamer in Tyler1, whose Twitch channel has 3.7 million followers as of this time of writing, is a major coup for T1 and should further elevate its brand beyond its historical League of Legends team and other games. With Faker having 2.8 million followers on his Twitch channel, T1 now has two of the biggest League of Legends streamers under its roof.
Tyler1 has become perhaps the most famous League of Legends streamer through his colorful personality centered around his toxicity and later reformation. He received an ID ban from Riot Games in 2016, with it being overturned in 2018. During this time, Tyler1 became a variety streamer, streaming himself playing other games such as PlayerUnknown’s Battlegrounds and Overwatch or doing activities including cooking and painting. The 25-year-old streamer also hosts the annual Tyler1 Championship Series, a self-organized and self-funded amateur tournament featuring a mix of streamers, amateur players, and professionals. With Tyler1 now finally able to refer to himself as “T1 T1,” the possibilities are endless.
T1, the joint venture between South Korean telecommunications operator SK Telecom and American sports company Comcast Spectacor, has branched out beyond its League of Legends and Starcraft roots and into other games including Super Smash Bros. and Fortnite. The Seoul-based esports organization did not qualify for the 2020 League of Legends World Championship, despite winning the LCK Spring Finals. Tyler1 will not be the only Tyler on the T1 roster, with former CSGO pro Tyler “Skadoodle” Latham being on T1’s VALORANT roster.
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