Amazon Revs Up Same-Day Delivery Speeds

Amazon delivery (via Julie Clopper/Shutterstock)

Amazon is speeding up its Same-Day Delivery program.

Prime members in Dallas, Orlando, Philadelphia, and Phoenix can now receive items within hours of placing an order.

Need a new charging cable before catching a flight this afternoon? Forgot to buy a birthday gift for tomorrow’s Frozen-themed party? Looking for a last-minute costume ahead of tonight’s murder-mystery party?

As many as 3 million products sitewide are marked “Today by”—meaning they are available for delivery throughout the day.

“All with the goal of giving Prime members the most convenient shopping experience in retail while saving them time and money,” according to Jon Alexander, director and general manager of Amazon’s worldwide same-day delivery experience.

New Same-Day Delivery schedule (via Amazon)

Purchases made as late as midnight will arrive on your doorstep by the morning—sometime between 4:30 and 8 a.m. (as noted on the product detail page and again at checkout).

“Making so many daily deliveries across such a large selection of products isn’t an easy job,” Alexander wrote in a blog announcement. “We’re able to do so by storing need-it-today items in brand new facilities we built even closer to customers.

The first-of-their-kind buildings serve as mini-fulfillment centers, optimized for faster click-to-delivery speeds—and lower carbon emissions.

“This is because these new facilities are in close proximity to customers, reducing the need for aircraft transport and generally decreasing the distance drivers have to travel to deliver packages to our customers,” Alexander explained.

Same-Day Delivery is free to Prime members on qualifying orders over $35, or $2.99 for delivery on orders under $35.

There is no word on when, or if, the feature will roll out to other U.S. cities.

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