Zenly challenges users to stay at home

Location-sharing app Zenly unveiled a feature enabling users to compete in a challenge encouraging them to stay home, a move aimed at motivating people to adhere to social distancing guidelines introduced to help combat the global Covid-19 (coronavirus) pandemic.

The social networking app, which launched in 2015, announced its Stay At Home initiative in a Twitter post, explaining the feature provides a scoreboard tracking the time users spend within their home over a three-day period, which is then compared with friends’ activity.

Users are also able to interact with one other by exchanging stickers, and sharing information and tips for Covid-19 prevention to other social media apps, including Snapchat and Instagram.

This is the second move by the app to raise awareness about the pandemic: on 12 March it launched a map showing up-to-date information about confirmed cases in any country or region.

Snap started using Zenly’s location technology for a mapping service within Snapchat [1], after acquiring the company for $213 million in 2017.

[1] https://www.mobileworldlive.com/apps/news-apps/snap-puts-zenly-tech-to-work-in-location-feature/

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