Six years ago Apple dropped $3 billion on its largest acquisition ever to acquire Beats Electronics. Music mogul Jimmy Iovine and hip-hop legend Dr. Dre built the consumer electronics brand into a household name, and Beats-branded headphones were flying off the shelves.
Apple could tell. It sold Beats headphones and speakers in Apple Stores so the success of Beats was no secret. Beats also had a months-old streaming music service that Apple used to build Apple Music, but it’s clear in retrospect that Apple also saw continued value in Beats as a hardware brand.
That’s why it may come as a surprise to see reports that Apple plans to phase out the Beats brand in the future.
9to5Mac can report that this is not a strategy that Apple plans to pursue. The strategy is not one that should be viewed as being on the table for Apple, 9to5Mac has learned.
The post Apple has no plans to phase out its successful Beats hardware brand appeared first on 9to5Mac.
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