As Microsoft, Sony, and Nintendo continue to fight for the position of bestselling console with their respective products, a comment from the executive vice president of gaming at Microsoft puts the battle in a different perspective. Phil Spencer, head of the Xbox brand, recently went on record to say that Microsoft isn’t worried about outselling Sony or Nintendo in the console arena.
The Microsoft exec dropped this observation during an interview with screenwriter Gary Whitta in the popular online talk show Animal Talking, where Whitta regularly talks to big names in the video games industry on a faux set in Animal Crossing: New Horizons. The video is sectioned out and labeled in the description, so viewers can easily watch only the interview with Spencer (although fans may be interested in Dylan Sprouse from The Suite Life of Zack and Cody, who appears later on in the video).
In the interview, Spencer tells Whitta that Microsoft is clearly not focused on outselling competitors in the console game, as proved by the fact that Microsoft works on PC games, and doesn’t just put its attention into the Xbox. Spencer adds on to this idea by pointing out that xCloud lets players play games on their phones. He flat out says that’s not “our approach,” referring to the Microsoft gaming division as a whole. As the Xbox Head, Spencer knows what he’s talking about when he discusses console sales strategy.
Spencer adds that Microsoft wants to create experiences focused on its players, using features like the Xbox Game Pass and its upcoming changes, which Spencer hinted about in this interview; Project xCloud, and player access to first-party exclusives on other platforms. Microsoft’s recent Xbox Series X reveal event made it crystal clear that Game Pass is going to be a major focus for the company going forward, and Spencer’s comments to Whitta support that direction.
Also in the interview, Phil Spencer discusses the Halo Infinite delay with both an explicit apology to disappointed fans and a reiteration that he sees the delay as the best move for Microsoft and its customers. That’s even more reason for Microsoft to put increased focus and effort into its services, since its intended launch title being pushed off probably won’t do its next big console release any favors.
Despite the various issues with Halo Infinite, Microsoft is doing well during COVID-19, in contrast to many other businesses across the world. If it’s able to thrive during one of the most difficult financial situations of recent years, it’ll do just fine even if it doesn’t beat Sony and Nintendo in the console game.
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