Anticipation for the PlayStation 5 is high and many are excited to see how the console will build on its incredibly successful predecessors. The PlayStation consoles have been a commercial triumph thanks to achieving technological leaps as well as using strong marketing campaigns. The strength of PlayStation marketing campaigns looks set to continue as a live-action trailer made for the Hungarian market leaks.
The PlayStation consoles have utilized live-action trailers since their inception and they offer a unique insight into how the console and its games should impact players. Originally live-action ads would show players graphics that were unobtainable but detailed the desired impact of the games. Similarly, the PlayStation 5 live-action advert shows how games will feel and sound on the console, drawing off elements of the new DualSense controller.
The advert shows dark landscapes before a voiceover describes a “world where you can feel” and the trailer begins cutting in close-ups to a woman who touches the ground. Ice begins to glow as the voiceover highlights the sound and touch that will take place in the “world.” This is then cut with images of drawing a bow, which has been how many have explained the impact of the haptic triggers that the DualSense control has. The PlayStation 5 then begins to pick up in pace with movement on screen and quick edits that show ground moving and an octopus-like creature emerging from the ice and chasing a person. Finally, the voiceover states “welcome to a new world of passion” which matches the images but does seem to be an odd tagline for the product.
The tagline for the PlayStation 5 may be slightly unconventional because it is intended for a Hungarian audience which is showcased by the text at the end of the advert. Nonetheless, this video which has been shared by an industry analyst, Daniel Ahmad, does highlight the direction of the marketing campaign for the PlayStation 5. Interestingly the advert is getting a mixed reception but this primarily because fans want to know information about the price and release date of the PlayStation 5.
Many fans are keen to see what changes the PS5 will implement and it will be interesting to see if the console can match the excitement around it. Despite the new elements that will be in the console, fans will be pleased that cinematic adverts that showcase the style of PlayStation are ongoing and as impressive as ever.
PlayStation 5 launches Holiday 2020.
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