Apple set a 15 September date for its latest launch event, where the company is widely expected to take the wraps off its first 5G iPhones.
Unlike in previous years, the event is likely to be held online only due to Covid-19 (coronavirus), with a webcast set to begin at 10 AM PT.
Though Apple offered little detail about its plans, rumours suggest it is readying four new iPhone models with 5G [1] compatibility, with Bloomberg reporting a refreshed iPad Air; two Apple Watches; Homepod smart speaker; and headphones are also in the works.
In August, Bloomberg also tipped Apple to continue its services push with the introduction of a new bundle offer that packages its Music, Arcade, TV, News and iCloud products together in different tiers.
While the date of the launch event is largely in line with previous years, Apple executives previously stated its latest iPhone models will become available “a few weeks later” [2] than the usual late September timeframe.
US operators previously highlighted the release of a 5G iPhone as a pivotal moment [3] for adoption of next generation technology in a country where iOS accounts for approximately half of the smartphone operating system market share.
[1] https://www.mobileworldlive.com/devices/news-devices/apple-bullish-on-5g-iphone-demand
[2] https://www.mobileworldlive.com/devices/news-devices/apple-flies-high-but-admits-iphone-delay
[3] https://www.mobileworldlive.com/devices/news-devices/us-operators-eager-for-5g-iphone
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