Facebook-owned Instagram goes on offense against Apple over ad privacy feature

Apple’s privacy advertising feature that will now arrive in early 2021 has become a polarizing change. On one side, privacy advocates praise the upcoming default that will ask users if they’ll allow apps to track them and on the other side, third-party developers and advertisers say the move goes too far and will see ad revenue drop as much as 50%. Now Instagram’s CEO has weighed in and says the company will make a strong case against the change.

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The post Facebook-owned Instagram goes on offense against Apple over ad privacy feature appeared first on 9to5Mac.

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