What someone wears and how they wear it says a lot about them, and for one man, sneakers are everything. Netflix dropped their first trailer today for its newest comedy series, Sneakerheads. Arriving September 25th, Sneakerheads taps into the sub-culture of collectors who will go to extreme lengths to get the shoes of their dreams. Not to wear, but just to have. And perhaps stroke lovingly.
Sneakerheads is created by Jay Longino, who served as co-producer and writer to the 2018 sports comedy Uncle Drew. Coming off of Netflix’s Project Power, Allen Maldonado stars as Devin, a family man trying to balance his responsibilities between his family and his love for sneakers. Accompanying Allen is Little America star Jearnest Corchado, as well as Andrew Bachelor, star in Netflix’s The Babysitter. Sneakerheads also features Yaani King Mondschein (Close Up), Aja Evans (NCIS), and Matthew Josten (Timeline).
Anyone wanting to know more about sneakerhead culture should seek out the 2015 documentary Sneakerheadz. An official selection from SXSW 2015, Sneakerheadz digs into the emotional attachment sneakerphiles have with specific models of shoes, how scarcity drives the collecting fever, and most relevantly for the new comedy, how much the dang things can cost. Forget the initial investment, which can be high enough; anyone in possession of a rare pair of kicks can put their kid through college and have enough left over to recarpet the entire house.
Sneaker culture is perhaps among the most fascinating of all subcultures. The cultural enthusiasm of sneakers extends far and wide, and embraces all areas of fandom. Check out Australia- based House of Heat’s pair of Iron Man-themed Air Jordans. Most recently, Amazon’s The Boys got in on the sensation with a collection of shoes based on the various supes in the show just in time for its second season. And someone, somewhere, will buy all of them, keep them in their boxes, only taking them out once in a while to gaze upon them happily.
Sneakerheads streams on September 25th, exclusively on Netflix.
Source: Netflix
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