ViacomCBS has decided to take an interesting rebrand strategy with its streaming service. Once called CBS All Access, the company plans to shift to a new name: Paramount+, beginning in early 2021. Not only that, but they will be bolstering the service with a new wave of content based on some very popular names, like Criminal Minds, The Game, and most notably, a brand new The Godfather TV series.
When discussing the rebrand and new content, ViacomCBS CEO Bob Bakish had this to say: “With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.” The company has a large list of names to pull content from, including Comedy Central, Nickelodeon, and MTV, and hopes eventually to offer a library of over 30,000 TV episodes and movies.
One of the more interesting new projects is The Offer, a ten episode series from Michael Tolkin which is set to explore Al Ruddy’s experience producing The Godfather. The service is also planning a reboot of Mara Brock Akil’s sitcom The Game, as well as The Real Criminal Minds, a true crime docuseries based on the hit TV show Criminal Minds. These will be featured alongside already announced projects like Kamp Koral, a prequel series to Spongebob Squarepants that explores the early childhood of the famous sponge.
David Lynn of ViacomCBS has high hopes for the rebranding declaring that: “With the global launch of Paramount+ we are poised to become as powerful a player in streaming as we are in TV. VCNI is focused on building a meaningful, global brand presence in our key markets, generating material advertising, subscription and licensing revenue from streaming. By leveraging the iconic Paramount brand, leading-edge infrastructure from ViacomCBS along with an incredible, super-sized pipeline of must-see content, Paramount+ will deliver an exceptional consumer entertainment experience and significantly disrupt the streaming industry.” It’s a bold sales pitch, and with such a wide variety of classic shows and movies under its belt, it’s not impossible to see Paramount+ becoming a strong rival to something like Netflix. The service’s true potential remains to be seen when the rebrand officially begins in early 2021.
Source: The Hollywood Reporter
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