It’s almost hard to believe that in just one month, gaming enthusiasts will finally be able to get their hands on the PS5. This console has been in development for several years, and now the release date of the PS5 has begun to rapidly approach. As the launch date draws closer, Sony has begun to advertise the console in various ways, including partnering with a certain fast food chain.
The development of the PS5 has been ongoing for several years and has been teased numerous times. Though, it wasn’t until 2020 that official details regarding the PS5 would be made to the general public, such as the PS5’s release date, price, its technical specifications, and console design. With the release date as close as it is, Sony has developed a promotional deal with Burger King.
Burger King released a somewhat cryptic video on the company’s official Twitter page earlier today. The video depicts Burger King’s mascot, the King, peeking into a paper Burger King bag with blue light emanating from it. The video ends with a date: 10/15. The video itself is only fifteen seconds long and without context, doesn’t really make a lot of sense.
That is until the official PlayStation Twitter account directly responded to the video. One could surmise at this point that Sony has entered into a brand deal with Burger King in order to promote the release of the PS5. In addition to this promotion, Sony also has a brand deal with Doritos that lets fans win a PS5 in a contest.
This promotion appears to be in a similar vein to the Xbox Series X promotion with Taco Bell. In any case, it’s nice to know that Sony has officially reached the point where the company can start advertising the console through various means. In a way, it reinforces just how close the PS5 actually is to launching commercially. It seems likely that this promotion with Burger King will be another contest or raffle similar to the Doritos promotion.
Though, for some of the contest winners, it may be impossible to use the console to its fullest extent considering that the PS5 needs a 4K television monitor to reach its full potential. Then again, if they don’t have have a 4K TV, the winners can always sell the consoles and make a nice bundle of money. Either way, additional details regarding the promotion with Burger King will be revealed on October 15th.
The PS5 is set to launch on November 12th, 2020.
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