Comment: Apple headphones strategy is consistent with its HomePods approach

It’s been a long wait, but the latest Apple headphones were finally unveiled yesterday. Nobody expected them to be cheap, of course – this is Apple – but the $549 price of AirPods Max has raised quite a few eyebrows.

That is $150 more than the excellent Bowers & Wilkins PX7, which is arguably the product to beat in the wireless over-ear ANC headphone category. It’s $200 more than the Sony WH-1000XM4, which have also been given rave reviews. It’s $250 more than the Bose QC35 II, which completes the set of the most popular premium headphones in this category …

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The post Comment: Apple headphones strategy is consistent with its HomePods approach appeared first on 9to5Mac.

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