YouTube is full of personalities with tons of followers, all of whom span a large variety of topics from cooking, to reaction videos, and gaming to name a few. While a few of YouTube’s biggest content creators like Mr Beast and Markiplier are certainly highly viewed icons, and even PewDiePie is popular enough to get his own fan-made Pokemon cards, the title for highest paid YouTuber goes to a 9 year old boy.
A recently released list from Forbes revealed the top earners on YouTube for 2020 and while the list definitely has some well known content creators like Dude Perfect, David Dobrik, and Markiplier, something that might come as a surprise is the number one spot doesn’t belong to Mr Beast despite his celebrated year of booming subscriber growth and numerous viral videos. Overall, Mr Beast’s 3 billion views and nearly $30 million earnings were only enough to get him to the number two spot. In fact, the number one Youtuber this year was Ryan Kaji, known for Ryan’s World, his channel focused on toy related content including reviews, unboxing, and fun videos involving Ryan’s family.
This is actually Ryan’s second year in a row beating out some of YouTube’s impressive gaming-centric content in the top spot in terms of revenue earned as a YouTuber and its no surprise when it’s considered the sort of fan base his channel is reaching out to. A channel with content catered towards children and their families is already enough to garner tons of views and when people consider the sheer amount of content that Ryan’s World puts out, it’s a no brainer that they’d be able to bring in so many subscribers. It should also be mentioned that Ryan’s World has a toy deal as well, which certainly raises awareness of his channel as well as bringing in even more revenue.
With the COVID-19 pandemic forcing millions of people to stay at home, YouTube has had a massive year with tons of channel growth and Minecraft securing the top spot for most viewed game on the website. Ryan’s World has tons of appeal and was certainly a great way for busy parents to keep their kids occupied while the world was adapting to being at home more than ever.
Even with such controversies as Nintendo targeting YouTube channels uploading their music, YouTube is as strong as ever and will continue to rise. The trends are constantly changing, so one can only speculate which content creator will snag the top spot of 2021.
Source: Forbes
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