It looks like all future Star Wars games will now fall under the banner of newly established Lucasfilm Games. The main Star Wars website reveals that Lucasfilm Games, with the support of multiple studios from the industry, is the new identity for all future entries.
Lucasfilms is no stranger to gaming, and its excursions into the medium have led to some of the most popular and memorable Star Wars experiences. Back in May 2013, Electronic Arts acquired the exclusive rights to make Star Wars games, unifying the brand. Since then, entries to the franchise have come out slowly and with varying degrees of quality and reception.
Now, all future gaming titles in the Star Wars universe will fall under Lucasfilm Games. As part of the announcement, the group has also shown off two social media channels for fans to keep up with the latest news. Players can stay in the loop @LucasfilmGames either via Twitter or Facebook. In addition, there is a new logo for Lucasfilm Games viewers can see in the special sizzle reel below.
To hype up fans, the sizzle reel goes through all the most recent Star Wars games that have come out. Included are highlights like Star Wars Jedi: Fallen Order and flight simulator Star Wars: Squadrons to the infamous Star Wars Battlefront 2. The eclectic catalogue also has clips of MMOs, Star Wars: Galaxy of Heroes and Star Wars: The Old Republic. Even unrelated series in today’s industry like Fortnite, The Sims 4, and Minecraft have connections to the Star Wars brand. The series’ umbrella is growing larger all the time, and Lucasfilm Games will now be the hub for all titles.
Since the Star Wars franchise came under Disney control, it has had some difficulty finding an identity. Everything from the main movies, games, and spin-offs have dealt with various levels of reception. Star Wars Battlefront 2 saw particularly harsh response on launch, but with changes managed to restore some ground. However, that is hopefully now changing with Lucasfilm Games becoming the main brand identity. While the studios developing games will be different, having a unified brand should keep future games of a certain quality.
Of course, at this point Lucasfilm Games is merely just a logo and a name. It still remains to be seen if future entries like LEGO Star Wars: The Skywalker Saga will succeed in restoring positivity. Fortunately, games like Jedi: Fallen Order and Squadrons released to generally good reception. Therefore, even with some cynical feelings felt, there may still be some hope for Star Wars in the gaming industry.
Source: Starwars.com
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