EU antitrust chief gives Apple reminder to play fair as privacy ad tracking feature looms

Apple’s ad tracking transparency (ATT) feature is set to officially launch in “early spring.” And over the previous months, Facebook has been the biggest critic of the impending changes. Ahead of the new iOS privacy requirement, EU antitrust chief Margrethe Vestager has said it does look to line up with some of the proposed legislation in Europe but also gave a warning for Apple to play fair.

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The post EU antitrust chief gives Apple reminder to play fair as privacy ad tracking feature looms appeared first on 9to5Mac.

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