Ubisoft has a number of memorable franchises under its belt. With many popular series, most with multiple sequels, there are many in the gaming community that thoroughly enjoy Ubisoft games. However, of its many years in business, the holiday sales figures of Ubisoft games for last year were cause for a momentous celebration.
2020 saw the release of quite a lot of highly anticipated, triple-A Ubisoft titles, with games like Watch Dogs: Legion, Immortals: Fenyx Rising, and Assassin’s Creed Valhalla, to name just a few. These games were sought after by many in the gaming community after being promoted for an extended period of time. The demand for these new games culminated in the biggest holiday sales period Ubisoft has ever seen.
During the October-December period, Ubisoft managed to pull in over €1 billion (1.2 billion USD) in sales, in stark contrast to the €455.5 million (552 million USD) that the company saw the year before. In addition to the triple-A that came out last year, Ubisoft stated that titles like Far Cry 5, The Crew 2, and Rainbow Six Siege all attributed to the massive increase in sales. Digital sales and microtransactions also proved to be useful to Ubisoft’s fiscal success for that period.
This sharp increase could also the result of the impact that COVID-19 has had on the world, considering that video games became a highly desired item during quarantine, especially during the holidays. For how much the pandemic has impacted the world, the fact that Ubisoft’s sales figures surpassed over a billion dollars for the holiday sales period could potentially be attributed to COVID-19’s continued effect on the world at large.
In addition to all of the successful games released last year, Ubisoft still has quite a number of irons in the fire in terms of upcoming releases. Following the widely anticipated re-release of Scott Pilgrim vs. The World: The Game, Ubisoft will also be releasing Far Cry 6 in the near future, which is something that’s had a number of fans excited for quite some time now.
Although, having said all this, it’s interesting to now hear that according to Ubisoft’s CFO, Ubisoft will be moving away from its reliance on triple-A game releases, when at least in terms of sales, the release of triple-A Ubisoft games has proven to be quite beneficial. If what the CFO says is true, then it will be interesting to see what Ubisoft does in the future.
Source: GameSpot
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