AT&T sets C-Band, HBO Max targets

AT&T revealed plans to spend up to $8 billion to deploy key C-Band (3.7GHz to 4.2GHz) spectrum recently won at auction, and hiked subscriber targets for its HBO Max streaming service.

During an analyst meeting, executives noted AT&T nearly doubled its mid-band holdings with the addition of 80MHz of C-Band spectrum, committing a total of $27.4 billion to the purchase including winning bids [1] and expected clearing costs.

AT&T Communications CEO Jeff McElfresh said deployment of the spectrum will begin late this year “as it becomes available”. The operator expects to cover 70 million to 75 million people with C-Band by end-2022 and more than 100 million by early 2023.

It plans to spend between $6 billion and $8 billion on the rollout, with the majority of this expected between 2022 and 2024.

Earlier this week, rival Verizon stated it expects to cover 100 million people [2] within 12 months.

AT&T’s plan to expand its HBO Max video streaming service involves a push beyond the US to 60 new markets this year, WarnerMedia CEO Jason Kilar explained.

He said AT&T now expects HBO Max to hit between 120 million and 150 million subscribers by 2025, up from a previous target of 75 million to 90 million.

Kilar added the high end of its new range does not include expected subscribers from a handful of key markets including the UK, Germany, Italy and Australia, stating these offered additional room for growth.

[1] https://www.mobileworldlive.com/featured-content/top-three/verizon-dominates-us-c-band-sale-with-46b-spend
[2] https://www.mobileworldlive.com/featured-content/home-banner/verizon-banks-on-c-band-wins-to-drive-revenue

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