月份: 2021 年 3 月
Google starts testing its replacement for third-party cookies on Chrome
Birds of a Google Chrome feather FLoC together.
What you need to know
Google is begun testing its FLoC web technology on Chrome.
FLoC is part of Google’s Privacy Sandbox and is meant to replace third-party cookies that collect browsing information.
FLoC will address browsing privacy by grouping users together as opposed to individualized ad-targeting.
Last year, Google announced that it was preparing to research ways to eliminate third-party cookies that track data when browsing on the best Android phones to supply targeted ads on Chrome. Over the years, Google has received tons of backlash over its privacy practices, particularly when it comes to search ads, so this is a way to address that. Unfortunately, it’s received a new set of complaints from both ad companies and state attorneys over possible implications of the new technology. Despite that, Google seems to be moving full-steam ahead with its new FLoC web technology, which starts testing on Chrome today.
In a nutshell…