T-Mobile US unveiled a range of offers designed to persuade customers to adopt 5G, including trade-ins on compatible handsets, upgrades to unlimited plans and a home broadband product.
In its latest move to make gains [1] in the hugely competitive US market [2], the operator announced a number of promotions it claimed would make 5G broadly available by addressing key issues hampering greater adoption of the network technology.
It is offering post-paid consumers the opportunity to exchange any mobile handset for a Samsung Galaxy A32 5G device on the proviso they stay with the operator for 24 months.
This, it argued, tackled the fact 92 per cent of US consumers didn’t have a handset compatible with 5G as of the start of 2021.
It is also offering increased data allowances for current post-paid customers and attempting to entice some Verizon and AT&T users with unlimited plans at the same rate as their current limited tariffs.
T-Mobile also switched on its long-billed 5G home internet service [3] with availability covering 30 million households as of yesterday (7 April).
In February, the company’s CEO Mike Sievert (pictured) tipped 5G to gain increased consumer traction [4] in 2021. In the latest measures designed to increase uptake the operator announced plans to boost its retail footprint in small towns alongside establishing a development grant fund for projects in rural areas.
[1] https://www.mobileworldlive.com/featured-content/top-three/t-mobile-us-details-5g-ambitions
[2] https://www.mobileworldlive.com/featured-content/home-banner/verizon-sets-5g-targets-for-2021
[3] https://www.mobileworldlive.com/featured-content/top-three/t-mobile-preps-for-5g-fwa-in-2021
[4] https://www.mobileworldlive.com/featured-content/top-three/t-mobile-tips-5g-to-click-with-consumers-in-2021
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