Strategy Analytics tipped global smartphone wholesale revenue to recover in 2021, driven by the easing of Covid-19 (coronavirus) restrictions and greater demand for 5G models.
The company predicted wholesale revenue to grow 13 per cent year-on-year to more than $400 billion, a six-year high and contrasting with a 5 per cent decline during 2020.
Strategy Analytics senior director Linda Sui noted devices with a wholesale price of $600 and above, which it refers to as the ultra-premium segment, would account for more than half of overall revenue during the year, primarily driven by a “super cycle” involving Apple’s iPhone 12 models [1].
Associate director Boris Metodiev cited migration toward 5G, higher component prices and “overdue replacement of ageing devices” as factors in the expected revenue rise: he added the growth trend is expected to continue in subsequent years.
The company predicted a 7 per cent rise in shipments to 1.4 billion units, with wholesale ASPs tipped for 6 per cent growth to $294.
It forecast China, the US, India and Japan to account for a combined 54 per cent of total wholesale revenue in 2021.
[1] https://www.mobileworldlive.com/featured-content/home-banner/apple-embraces-5g-for-iphone
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