When the first Apple Stores opened their doors twenty years ago this week, it wasn’t Apple’s first step into brick and mortar retail. Nearly four years earlier, Apple began a program to reimagine how Macs were sold. That desire to improve the customer shopping experience ultimately led to the Apple Store you love today.
The post Before the Genius Bar: Behind the retail designs that paved the way for 20 years of Apple Stores appeared first on 9to5Mac.
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