Huawei unveiled plans to launch a new flagship series before the end of the month, with the range focused on enhanced camera capabilities during a time of increased competition in the smartphone market.
In its Weibo account, the company’s Consumer Business CEO Richard Yu said its P50 line-up will bring a new mobile imaging technology which he said would be a pioneer in the industry. The range will initially launch in Huawei’s home market on 29 July.
Yu added the camera technology will introduce a “new era of mobile imaging”.
TechRadar reported the P50 will come with Vario-Summilux, a type of lens made by Leica, and an aspherical lens to reduce visual issues and improve photo quality.
A five-times optical zoom is another rumoured feature in the new series.
It is not the first time Huawei has bet on improved camera capabilities for its flagship ranges: a year ago it introduced a “golden snap” in the P40 series [1], a system capable of detecting and generating what it considers the best moment of a moving image.
The company has been struggling to maintain a leading position in the smartphone market after being hit by a US ban in 2019 [2], and it agreed to sell its Honor brand to a Chinese consortium to avoid tougher restrictions on its operations.
[1] https://www.mobileworldlive.com/featured-content/top-three/huawei-claims-photo-supremacy-with-p40-range
[2] https://www.mobileworldlive.com/featured-content/home-banner/huawei-lands-on-us-trade-blacklist
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