Strategy Analytics: Xiaomi was the top smartphone seller in Europe in Q2

Strategy Analytics has issued its quarterly report on the smartphone market in Europe, and we have a new leader in sales. Xiaomi managed to surpass Samsung and has become the best-selling vendor with 25.3% of the market share. The Korean giant is sitting closely behind and the analysts predict we haven’t seen the end of the battle for top positions.

Company
Shipments (in million)
Market share Q2 2021
Yearly change

Xiaomi
12.7
25.3%
+67.1%

Samsung
12
24%
-7%

Apple
9.6
19.2%
+15.7%
…

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