Apple will halve its cut of In-App Purchases for publishers that also participate in Apple News

Apple today announced a new initiative that will see makers of newspaper and magazine apps keep more of their subscription revenue when participating in the program.

The Apple News Partner Program means that if a publisher has a significant presence inside the Apple News app, including adopting Apple’s custom Apple News Format for generating articles, that publisher will get a discount on the commission on subscriptions taken out inside their native iPhone and iPad app.

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The post Apple will halve its cut of In-App Purchases for publishers that also participate in Apple News appeared first on 9to5Mac.

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