Xiaomi launched its latest duo of mid-range handsets, under the 11T-series banner, pushing the devices on high-grade video filming capabilities and the inclusion of a technology able to fully charge the higher-end model within 17 minutes.
At an event streamed online and shown at various venues in Europe, the company detailed the Xiaomi 11T and 11T Pro’s “cinemagic” features comprising a high-grade camera able to film 8k, high-spec display, video capture features, speaker system and so-called audio zoom using a third microphone.
Alongside the media features, the company stated the Pro device would come with its hypercharging software and unit.
The Pro uses a Qualcomm Snapdragon 888 chipset and the standard version a MediaTek Dimensity 1200 Ultra. Both have a 6.67-inch display, 5000mAh battery, a 108MP main camera and 5G connectivity.
Xiaomi 11T Pro costs between €649 and €749 depending on the memory option selected. The standard 11T is €499 to €549.
Comparing its higher end option to flagships from rivals, the company pointed to the similarity in specs and large price difference, with its Pro handset available for a fraction of the cost of the iPhone12 Pro and Samsung Galaxy S21 5G.
The company has been rapidly increasing its share against [1] these rivals in recent quarters, with analysts placing it as the second-highest brand worldwide in Q2 [2] by shipments.
Ecosystem launches
Alongside the two headline handsets, the company also unveiled an upgraded version of its 11 lite 5G, the NE. Starting at €369, the device comes in four colours and is aimed at the lower end of the smartphone market.
Features include a 4250mAh battery, 64MP camera and Qualcomm Snapdragon 778G processor.
Other devices unveiled included the Pad 5 tablet, a new projector, revamped wearable and an air fryer for home cooking.
[1] https://www.mobileworldlive.com/featured-content/home-banner/xiaomi-sets-plan-to-reach-smartphone-summit
[2] https://www.mobileworldlive.com/devices/news-devices/smartphone-shipments-close-in-on-300m-units-in-q2
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