The UK’s Advertising Standards Authority has issued new guidelines for in-game spending. The new measures introduced last week have been brought in to make sure advertisements are more transparent for consumers.
If you’ve ever been confused or mislead by the massive bundles of premium currecny you get in games, or if you’ve been suckered in by time-limited offers, this new guidance is liable to have an effect on you.
The new guidance, which you can read in full at the link, tackles in-game practices designed to prompt players to spend more money, and the way games are advertised more generally, too.
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