Google updates Privacy Sandbox timeline, delays FLoC testing
Many of Chrome’s biggest competitors have already FLoC-blocked.
Update, Sept 30 (6:30 p.m. ET): Google updates the timeline
Update, July 26 (5:55 p.m. ET): Google posts detailed timeline of Privacy Sandbox initiatives
What you need to know
Google is delaying phasing out third-party cookies on Chrome to 2023.
The company says it is working with authorities to “get this right.”
It is subject to engagement with the United Kingdom’s Competition and Markets Authority.
Google is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year later than when it was originally going to happen, Google said in a blog post.
The tech giant said that while there is “considerable progress” with the initiative the company requires more time “across the ecosystem to get this right.”
This initiative is part of the company’s bundled project called Privacy Sandbox, which includes several proposals for Chrome and the web.
“The Privacy Sandbox initiative aims to cre…