At the onset of the pandemic app installs shot up as people searched for something to do. Now with the vaccine rollout app installs on the Google and Apple platforms are down slightly (1.2% and 2.1%, respectively, year over year), but revenues have gone up.
Smartphone users spent a collective $33.6 billion on the Google Play Store and the Apple App Store during the July-September quarter on apps, in-app purchases and subscriptions. This is a 15.1% increase over the same period last year when $29.2 billion was spent. The increase is slowing down, however, last year there was a 32% jump in…
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