It’s been a messy old week for Sony and Microsoft. After the UK Government published Xbox and PlayStation’s full arguments over the Activision Blizzard acquisition case to a public domain, media types and players alike have been trawling the pages, sniffing out bytes of snark issued by both companies in an effort to make themselves look smaller than they actually are.
The end game, of course, is for Sony to kick up enough sand that the regulators won’t let Microsoft’s Activision Blizzard acquisition deal go through. Microsoft, on the other hand, wants to make it look like it needs the massive publisher under its belt in order to survive against Sony and Nintendo. The result? Everyone looks a bit dumb, and the back and forth is bringing a lot other companies into the mix, too.
Earlier this week, we saw Microsoft assert that Call of Duty players are neither unique nor special – my favourite line in all this, so far. We also saw that Microsoft was willing to throw its own exclusives under the bus in order to look hard-done-by, on top of calling The Elder Scrolls 6 a ‘mid-size’ game.
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