Apple product names illustrated by cool interactive visualization

Some Apple product names are simple and timeless – like MacBook Air or AirPods – while others are, uh, less so. I’m looking at you, iPhone 14 Pro Max.

If you want to get a feel for how Apple names its products, data visualization researcher Nicolas Kruchten has put together a cool interactive map, showing how Apple mixes and matches different core elements in its product naming …

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