The Galaxy S22 series was expected to strengthen Samsung’s position as a top manufacturer, but sales failed to reach their goal. According to Korean sources, Samsung increased its devices’ ASP (Average Sales Price) by just 2%, while Apple saw a rise of 7%.
Local media and analysts pointed out that Samsung might lose its premium image abroad, as the best-selling model was the super affordable Galaxy A12, while foldable sales also came short of the expectations in the United States. The decrease is expected to continue throughout the holiday period.
According to research, the Galaxy…
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