This February Apple launched the MLS Season Pass – a place to stream Major League Soccer, which doesn’t require an Apple TV+ subscription (thought TV+ subscribers get a discount). This was apparently quite successful (it’s credited with 1 million new subscribers hopping on board) and Cupertino is now trying to strike a similar deal and become the exclusive rights holder for Formula 1 races.
Business F1 reports that the deal will cost Apple around $2 billion a year, double what the Formula 1 Group is getting for the global TV rights currently. However, there are deals in place with…
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