Here’s why Google gave up the flagship race with the Pixel 5
Google’s Pixel series sees a major change of course.
With today’s announcement of its new phones, the Pixel 5 and Pixel 4a 5G, Google has made official what was originally speculated way back in January: These Pixels are different. The combo-breaker of the Pixel 5 and Pixel 4a 5G defies the company’s normal “regular plus XL” naming convention, while also being the first flagship Pixels to not use a Snapdragon 800-series chipset.
It’s easy to connect the dots and see this change of direction as a direct result of Google’s apparent disappointment with Pixel 4 sales. It was reported back in May that Google only shipped around two million Pixel 4s in its first two quarters of availability, and that Google hardware boss Rick Osterloh was disappointed with the phones’ performance in key areas like battery life. Nikkei Asia reports that overall Pixel sales in 2019 reached approximately 7.2 million, missing the internal target of 8-10 million despite reasonably strong sales of the Pixel 3a…