Twitter admits Fleets didn’t work, decides to pull the plug
It was only here for a fleeting moment.
What you need to know
Twitter has announced that it is ending its Fleets experiment on August 3.
The company admits that it didn’t have as much usage as it would have hoped.
Twitter teases Fleets features coming to the tweet composer and
Twitter Fleets is dead. The company announced that it is ending its Fleets experiment in roughly two weeks’ time, on August 3.
Twitter’s head of product, Ilya Brown, said in a blog post that it saw Fleets as an engaging new way for users to participate in conversations, but the feature did not meet the company’s expectations.
…in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped.
The feature rolled out globally on the best Android phones in November 2020 as an alternative to Snapchat, which popularized expiring photos and videos. Twitter Fleets were placed at the top of the timeline, and the …