The EU is likely to approve Google’s Fitbit acquisition soon
Google purchased Fitbit last year, but EU scrutiny of the deal prevented the transaction from reaching completion.
What you need to know
Google has promised tighter controls around the use of Fitbit data and promised to allow third-party wearables to work well on the Android platform in a bid to allay EU concerns around its Fitbit acquisition.
These assurances are said to have paved the way for an approval of the acquisition.
The European Commission will make its final decision by December 23rd, though it could make an earlier declaration if it chooses.
Googles Fitbit deal is set to be approved by the EU before the end of the year as Google has made fresh assurances to the body. As reported by Reuters, Google now says it would be restricting the use of Fitbit data for ads and tightening the monitoring of the process for whatever exceptions exist.
In a statement to Reuters, Google said:
We’re also formalizing our longstanding commitment to supporting other wearable manufactu…