Articles by Michael Steeber

Visiting an Apple Store looks a little bit different right now. Apple is offering new services and additional safety measures to make holiday shopping a better experience. Here’s what you should know before you visit your local store.
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Apple Lenox Square in Atlanta, Georgia is moving to a massive multistory space on November 20 at 11:00 a.m. The all-new store will welcome customers with Apple’s fall lineup of new iPhones just as the holiday shopping season kicks off.
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Apple is offering fast and free delivery with setup on some of its latest products including iPhone 12. The personalized service is available in select cities when you buy directly on Apple.com or through the Apple Store app. Delivery with Setup is a …

MagSafe accessories make it easier than ever to personalize your iPhone 12 or iPhone 12 Pro with a unique style. A new interactive tool gives you the opportunity to mix and match colors, cases, wallets, and sleeves before you buy.
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New lockdown measures in Italy have forced Apple to close several of its retail stores throughout the country just ahead of the iPhone 12 mini and iPhone 12 Pro Max launch. The temporary closures go into effect on November 6.
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Apple will offer Storefront service at its retail stores in England starting this Friday. The temporary pickup format will allow Apple to remain open and continue serving customers in a limited capacity during the launch of the iPhone 12 mini and iPho…

Apple is temporarily closing many of its 20 retail stores in France as the country prepares to re-enter a national lockdown. Temporary closures will take effect starting October 30.
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MagSafe on iPhone 12 makes possible magnetic wireless charging and new categories of innovative accessories. To showcase the technology, Apple has created interactive displays for Apple Stores around the world. 
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The iPhone 12 and iPhone 12 Pro are now available, and Apple is celebrating the launch with custom eye-popping displays. The larger-than-life installations are now in the front windows of a select number of Apple Stores worldwide, including fewer than…

The totally reimagined Apple Valley Fair opened today in Santa Clara, California, coinciding with the launch of the iPhone 12 and iPhone 12 Pro. Nestled in the heart of Silicon Valley, the new store joins Apple’s brightest retail design ideas and late…