Articles by Michael Steeber

Apple updated the Apple Store app for iOS and iPadOS today with a new For You tab filled with useful tips and shopping suggestions, as well as an immersive iPhone comparison tool.
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Apple Central World arrives July 31 in Bangkok. Ahead of its grand opening, Apple is offering an at-home preview of some of the store’s stunning architecture details.
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Apple has officially retired the Apple Field Trip program previously offered in its retail stores. In its place, “a new educational experience” is coming soon.
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One of the first products you could purchase online from Apple was a set of golf balls and tees. Not a golfer? Apple also offered a puzzle in a can, a paddle game, luggage tags, and even a onesie with the classic Mac OS Trash icon screen printed on th…

Apple today changed the name of one of its Scottish retail stores from Apple Buchanan Street to Apple Glasgow. The quiet change comes at a moment when the world is reflecting on issues of deep-rooted inequality, and Apple has recommitted to challengin…

Apple will reopen a select number of its retail stores in the United Kingdom beginning June 15. All Apple Stores outside of Greater China closed on March 13 due to the COVID-19 pandemic and have been gradually reopening across the world since April.
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Activism sparked by the death of George Floyd in Minneapolis has spread across all 50 US states. Apple Stores have been swept up in the momentum, looted and vandalized as some protests turned to violence. Now, some peaceful protestors are reimagining …

Apple has temporarily closed the majority of its US retail stores for the safety of employees and customers as protests sparked by the death of George Floyd in Minneapolis continue to spread across the nation. Numerous Apple Stores from coast to coast…

Throughout most of March and April, all but 52 Apple Stores in Greater China were temporarily closed in response to the COVID-19 pandemic. Apple hadn’t operated a retail fleet that small since January 2003, when the company opened its 52nd store, loca…

When the windows of Australia’s most iconic Apple Store were covered on January 5 to keep curious eyes from peeking at a major renovation project, the world looked different. Apple had emerged from 2019 after opening and remodeling 66 stores. Budding …