Articles by Michael Steeber

When the first Apple Stores opened their doors twenty years ago this week, it wasn’t Apple’s first step into brick and mortar retail. Nearly four years earlier, Apple began a program to reimagine how Macs were sold. That desire to improve the customer…

Apple today announced a new accessibility service called SignTime coming to Apple Store and Apple Support customers. The service will connect people with AppleCare and Retail Customer Care teams using sign language. SignTime launches May 20.
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On May 19, 2001, Apple opened its first two retail stores in Tysons Corner, Virginia and Glendale, California. Now you can revisit the world’s first Apple Store exactly as it appeared twenty years ago on grand opening day through an interactive augmen…

This week marks twenty years since the first Apple Retail Stores opened their doors. From suburban malls to landmark architecture projects in the world’s top cities, the story of Apple Stores is one no individual can tell. It took a global team, still…

Twenty years ago this week, Apple opened its first brick and mortar retail stores to applause, cheering, and seemingly endless lines of smiling faces. What started at two malls in Tysons Corner, Virginia and Glendale, California became a tradition spa…

May 20 is Global Accessibility Awareness Day, and Apple is celebrating by making its most popular virtual Today at Apple sessions even more accessible.
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Apple’s long-term vision for Rome is about to become a reality with a grand new store steeped in history. First previewed last January, Apple Via del Corso is the result of intense collaboration between countless talented teams across many years.
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Apple announced today that its MacArthur Center store in Norfolk, Virginia will permanently close on May 14. The store’s impending closure was confirmed in late February, but a final date was not disclosed at the time.
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