Articles by Parker Ortolani

Apple events and product introduction videos are well known for using excellent music. They fill up many of our music libraries. The company does an incredible job curating the perfect tunes. Instead of having to Shazam each song from today’s sp…

Following today’s event Apple has introduced a ton of new Apple Watch bands in a wide variety of new colors and styles. The new Spring colors span across many of Apple’s current band styles, but there is also a completely new Hermès woven …

Following today’s Apple event, all-new MagSafe iPhone cases have been made available to order on the Apple Store. This new Spring collection includes a wide variety of tones for Apple’s silicone and leather case. The company also debuted new colors fo…

A few days ago a Twitter user who goes by the name of “Tommy Boi” shared images of four new iPhone 12 MagSafe case colors. This morning, Twitter user Majin Bu has shared new images that depict even more colors for the Spring collection of …

With Apple event invites going out yesterday, the world is abuzz with wild ideas and rampant kremlinology. Whenever an Apple event graphic hits the web, it gets torn apart as people try and decode whatever hint they have told themselves is hidden with…

Following the announcement of Apple’s April 20 event, the company has added a new hashflag to Twitter. When you tweet the hashtag #AppleEvent, Twitter will display a mini version of the rainbow curly Apple logo depicted in the event’s invi…

Apple’s just announced the long anticipated April event where we expect to see new products like the next generation iPad Pro, AirTags and maybe even an iMac. The artwork Apple’s made for the event invitation is just stunning and we’…

This evening Apple shared a new ad that’s part of the Behind the Mac campaign, aimed at newly admitted college students. Like Apple’s previous Behind the Mac ads, this one features black and white clips of people interacting with their Mac…

With the latest round of HomePod rumors from Bloomberg comes a particularly big one. Apple is looking to combine the Apple TV and the HomePod into a singular product. They’re also testing ways to incorporate a FaceTime camera into the device for…

A lot of us were surprised when Apple announced their new Find My network alongside third-party trackers from Chipolo instead of the long-rumored AirTags. They were widely believed to be imminent, but after some thought, it seems more clear to me what…