Google to delay killing third-party cookies in Chrome until 2023
Many of Chrome’s biggest competitors have already FLoC-blocked.
What you need to know
Google is delaying phasing out third-party cookies on Chrome to 2023.
The company says it is working with authorities to “get this right.”
It is subject to engagement with the United Kingdom’s Competition and Markets Authority.
Google is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year later than when it was originally going to happen, Google said in a blog post.
The tech giant said that while there is “considerable progress” with the initiative the company requires more time “across the ecosystem to get this right.”
This initiative is part of the company’s bundled project called Privacy Sandbox, which includes several proposals for Chrome and the web.
“The Privacy Sandbox initiative aims to create web technologies that both protect people’s privacy online and give companies and developers the tools to build thriving digital businesses to keep the …