Smartphone maker Vivo unveiled a brand revamp, as it looks likely the company also has a new sub-brand in the pipeline.
The company unveiled a new “visual identity” including logo, brand colour and “exclusive Chinese Language and English Language Vivo fonts”. It said its new, more saturated blue is the result of a study to better understand customer visual habits and receptiveness to digital displays, being “more soothing to the eye” and “the ideal visual backdrop for the company’s creative and expressive character”.
[1]Created in partnership with Danish designer Bo Linnemann, the new logo is said to feature “simplified lines and sharpened angles to reflect the forward-looking spirt of Vivo”.
Separately, it was reported the company is set to launch a sub-brand, IQOO. The company teased the brand on social media in China, with the IQOO.com website diverting to a Vivo placeholder.
At this stage it is not clear if the company will position this as a standalone unit, akin to Huawei’s Honor or Xiaomi’s Poco [2], or if it will simply be used for a specific line of smartphones.
Vivo last month said it will showcase a “holeless” smartphone [3] at MWC19 Barcelona.
[1] https://www.mobileworldlive.com/devices/news-devices/vivo-updates-brand-teases-new-range/attachment/vivo-logos-before-and-after/[2] https://www.mobileworldlive.com/devices/news-devices/xiaomi-presses-on-with-poco-brand-rollout/
[3] https://www.mobileworldlive.com/devices/news-devices/vivo-to-showcase-high-tech-smartphone-at-mwc/
