While regular Apple Pay users tend to love the mobile wallet service, Apple so far hasn’t really hit mass-market adoption. Ironically, it seems a physical Apple Card could be the thing that changes that.
Absolute numbers for Apple Pay sound impressive. Tim Cook announced that there were over a billion Apple Pay transactions in Q3 of 2018, for example. It’s been estimated that around a third of iPhone users have activated it.
But if you look at usage in percentage terms, things look less rosy …
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