Comment: Apple’s in-store MacBook keyboard replacement program is a smart PR move

Apple’s MacBook keyboard replacement program solved one problem: customers would no longer have to pay for a fix for an Apple design failure. But, as I wrote recently, it still left many of us with another one: the hassle of living without our machine for a week – even those of us fortunate enough to have a backup machine.

I called an Apple Store, and they told me they’d need it for about five days, and that’s a much bigger deal […] It’s not that it’s impossible to be without it – I managed before – but it is a major hassle. I have my key work apps and bookmarks set up on my MacBook Air, but I know from that experience that there are a zillion small things that will drive me nuts in the week I’m without the machine.

I suggested a solution, and it’s one that Apple has now implemented …

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